How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 28.06.2025 14:05
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Processes
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
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Product
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Price
Why do guys have better skin than women even though women use more product?
Good marketing is doing this well.
People
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Place
Perception
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.